“But I think we are continuing to push the creative envelope, so that when everybody sits down to watch it, first and foremost, they’re going to be entertained. New York -- The NFL, Roc Nation and Pepsi announced Tuesday that acclaimed Emmy Award nominated producer Jesse Collins has been named an executive producer of the Pepsi Super Bowl LV Halftime Show, which takes place in Tampa, Florida on Feb. 7, 2021.
Still relatively under the radar, despite a prolific career filled with TV hits, Collins reflects on his 20 years in Hollywood. That “good fit” translates broadly to premium scripted and unscripted content that tell stories about the Black experience in America. "We look forward to our fans experiencing a memorable performance as part of the culmination of our 101st season.".
“We’ve been at this for a long time, and we may not be as well-known as some of the other big producers out there, but we’re growing,” Collins said.
And even more immediate are the 2020 BET Awards, set to air on June 28th. And that is definitely something I’ve always wanted this company to be.”. He joins long time award-winning Pepsi halftime show director, Hamish Hamilton.Â, "Jesse Collins is innovative, creative and one of the only executive producers that speak fluent 'artist vision.' For the first time ever, the awards show will be simulcast on BET and CBS. “I’m really excited about the opportunity, because it’s just great to be able to produce content for so many different networks across the Viacom spectrum,” Collins said. We’re going to hold everybody for three hours and do what we do, make our culture look great and feel great.
“I’m really excited about the opportunity, because it’s just great to be able to produce content for so many different networks across the Viacom spectrum,” Collins said. “Each one of our projects is very unique and different, but it’s still one company that’s producing it all,” he said. 1 new cable scripted drama for African Americans 18-49, and is now in its second season.
For the first time ever, the awards show will be simulcast on BET and CBS. “So, yes, it’s on the agenda, because I would like to make a billion dollars, too.”, Producer Jesse Collins Is Ready for the 2020 BET Awards — and Beyond.
It also will give you five players whose fantasy value is on the rise. In May, the company signed a multi-year overall agreement with ViacomCBS Cable Networks, which will see Collins’ company provide production services for the ViacomCBS cable networks segment — including BET, CMT, Comedy Central, MTV, Paramount Network, TV Land, and VH1. “The guy that runs our scripted department, Andy Horne, he’s a comic book expert, and was a big part of ‘Spawn’ going to HBO some years ago, and, with his knowledge, we’re definitely looking for that comic book IP that can propel us into that world,” he said. It’s what we’ve always wanted. “I never wanted to be put in a box and be known mainly as ‘the award show company’ or ‘the biopic company.’ We’re just a company that can create any kind of content. The deal will also expand Collins’ orbit, making him a producer of theatrical films for the first time. Additionally, he is a producer for the Grammy Awards and executive producer of VH1 shows, “Dear Mama” and “Hip Hop Squares” with Ice Cube, HBO’s “Amanda Seales: I Be Knowin’,” as well as Netflix’s “Leslie Jones: Time Machine” and “Rhythm & Flow.”. “This is not some affirmative action type of situation because at the end of the day, we are great storytellers, great actors, actresses, directors. Collins’ hopes are that this “renaissance” isn’t yet another moment in the wind. “I believe it’s going to sustain because it needs to sustain,” he said. “I never wanted to be put in a box and be known mainly as ‘the award show company’ or ‘the biopic company.’ We’re just a company that can create any kind of content. From ‘The PJs’ to ‘Undercover Brother’ to ‘A Beautiful Mind,’ it just seems like whatever excites them is what they create. He's a true artist," commented Shawn "JAY-Z" Carter. "Jesse's insight and understanding create both extraordinary shows and true cultural moments. For the latest news, follow us on Facebook, Twitter, and Instagram. Additionally, he is a producer for the Grammy Awards and executive producer of VH1 shows, “Dear Mama” and “Hip Hop Squares” with Ice Cube, HBO’s “Amanda Seales: I Be Knowin’,” as well as Netflix’s “Leslie Jones: Time Machine” and “Rhythm & Flow.”.
He also produces unscripted programming, including the BET Awards (the network’s flagship awards show, now in its 20th year), BET Honors, UNCF’s “An Evening of Stars,” ABFF Honors, Soul Train Awards, Black Girls Rock!, and the BET Hip Hop Awards. Instead work to be great at one thing, and everything else will come by default.
Collins’ hopes are that this “renaissance” isn’t yet another moment in the wind. « Who was Frank Butcher in EastEnders and how did he die? The most important thing right now is to keep building and creating excellent content and then everything else will follow.”.
In May, the company signed a multi-year overall agreement with ViacomCBS Cable Networks, which will see Collins’ company provide production services for the ViacomCBS cable networks segment — including BET, CMT, Comedy Central, MTV, Paramount Network, TV Land, and VH1. The deal will also expand Collins’ orbit, making him a producer of theatrical films for the first time. The company’s current TV series is “American Soul,” the story about the struggle to make the dream of “Soul Train” come true. “We’ve been at this for a long time, and we may not be as well-known as some of the other big producers out there, but we’re growing,” Collins said. “And there’s a lot of content that we’ve been attached to, that some people don’t even know we produced, but one day they will.
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